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World’s Best Cat Litter™ to Sponsor Animal Behavior College Cat Management Program

Media & PR Contact
  Angela Peña, Director of Media and Public Relations
  888-338-7778 (direct)
Thursday, April 30, 2015 : 3:47:56 PM
Santa Clarita, Calif., July 15, 2014 — Animal Behavior College (ABC) today announced that World’s Best Cat Litter™, manufacturer of a family of natural clumping cat litters located in Muscatine, Iowa, is now a sponsor of the college’s Cat Management and Training Continuing Education Program (CEP). The new sponsorship is effective immediately.

“World’s Best Cat Litter™ is excited about partnering with Animal Behavior College and providing support to their Cat Management Program,” said Jean Broders, brand manager for World’s Best Cat Litter. “Our goal is to share feline information and provide support to program participants by helping them optimize their learning opportunity. We are excited to see the growth in this program and are glad to be a part of this exciting endeavor.”

For more than 15 years, World’s Best Cat Litter has provided cat enthusiasts with 100 percent natural cat litter products that contain no synthetic chemicals, dyes or perfumes. Through a patented process that harnesses the effective dynamics of naturally absorbent corn to create formulas that ensure exceptional odor control, multiple clumping abilities and easy scooping, the cat litter also makes removing waste by cat owners and caretakers easy and convenient.

Additionally, through the company’s GiveLitter™ charity, World’s Best Cat Litter donates and allows cat owners to donate free cat litter to shelters in need. Selected charities can receive anywhere from 1 pound to up to 15,000 pounds of litter each. GiveLitter has donated more than 346,600 pounds of cat litter.

“This new sponsorship with World’s Best Cat Litter™ provides yet another opportunity for the college to promote cat management education and training while offering course graduates some of the best cat product choices available in the industry,” said Steven Appelbaum, president and CEO of Animal Behavior College. “ABC enrollment in the Cat Management and Training CEP has grown significantly, and the majority are dog trainers or in the process of becoming one. With more than 40 percent of dog owners in the U.S. also having cats, these dog trainers have an opportunity to enhance their service offerings.”

The Cat Management and Training CEP is an online program that teaches students the proper socialization techniques for developing happy and healthy human-to-feline and feline-to-canine interactions. Additionally, students learn cat behaviors, training techniques and common commands such as to come, sit and stay. They learn how to interpret feline body language and vocalizations, and positive ways to address problem behaviors.

Currently, ABC sponsors include Cardinal Pet Care™, CEVA, Charlee Bear, Coastal Pet Products, Inc., Groomer’s Choice Pet Products, Kong Company, MiracleCorp™ and 2Hounds Design, Inc.

For more information about Animal Behavior College, visit our website at or call 1-800-795-3294. To learn more about World’s Best Cat Litter™, visit


About Animal Behavior College
Animal Behavior College is the premier international vocational school specializing in certified animal career training programs. ABC has created a powerful team of skilled advocates who are devoted to nurturing the human-animal bond through dog training, veterinary assisting and pet grooming. The founders of ABC have spent years developing and perfecting affordable career programs, which combine home learning with hands-on training externships with professional mentors. To date, more than 28,000 students have enrolled in ABC programs and the alumni group boasts the largest number of certified dog trainers in the United States.

About World’s Best Cat Litter™
World’s Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It’s the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart®, Petco®, Target®, many leading grocery stores nationwide and select WalMart® stores. World’s Best Cat Litter is produced by Kent Pet Group, headquartered in Muscatine, Iowa.