Like so many others, the love of helping animals can lead you to investigate the animal training industry. With most households having pets along with the considerable number of homeless animals, it makes sense there is a need for more trainers. Plus, with how many dog owners have cats (and vice versa), wouldn’t it make sense to be able to help the owner with both canine and feline behavior modifications?
If you want to be unique and offer something that is not widely available in the training field, you should consider incorporating cat training along with dog training. There are many trainers out there but to stand out, you need something that makes you stand out from the rest of the competitors.
An APPA National Pet Owners survey states that 66% of US households have a pet and 65.1 million of those pets are dogs. In addition, there are 46.5 million cats in households across the US. That makes combining dog and cat training a perfect service to offer.
Once you commit to and have received your formal training and certification, it is time to put that hard work and dedication for helping pets into action towards your business. Understanding how to effectively market yourself and your dog/cat training business is pivotal to your success. You may be a great trainer, but all your education and experience will be of no use if you do not establish your business with the right clientele.
Word of mouth is a fantastic way to get your name out there but that is not going to sustain a steady client base. Do your homework and check out the area you are in for demand. Make sure to research the households in your area with pets and decide the distance you are willing to service.
ABC (Animal Behavior College) provides access to tools that can assist you in building your career/business. You can even advertise for free on our website by listing yourself in their certified trainer directory. Additionally, websites can give you access to a turnkey website of your own, business cards, contract templates, etc.
It is important to be visible to your potential clients. Creating a logo and brand to utilize on your website and merchandise will help you be recognized in the community. You can use the ABC service available, or you can find a local company to assist you in establishing your brand. Remember to market your unique service to include both dog and cat training so when people go to search for trainers, you will reach more people as a result.
Building a presence in your community is a terrific way to form connections and increase visibility. Host community events offering your training services at a local dog park in your area. You can contact cat rescues or shelters, even cat cafes to establish relationships to offer your training.
Forming partnerships with local businesses can be a great referral resource and gain further recognition in your community. You can also leave flyers and or business cards at local businesses that can be handed out to their clients/customers. Some great places to market to are pet stores, veterinary offices/hospital, grooming salons, kennels, boarding along with rescues and shelters.
By offering both cat and dog training, you will stand out and be more apt to be recommended. Providing a specialty service in the animal industry does make a difference and allows you to grow in the field to become more successful. Let your passion lead the way.