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Animal Behavior College Hires Former Pet Product News International Editor as Sponsorship & Outreach Director

Media & PR Contact
  Angela Peña, Director of Media and Public Relations
  888-338-7778 (direct)
Wednesday, May 29, 2013 : 1:13:06 PM
Santa Clarita, Calif., May 13, 2013 – Animal Behavior College (ABC) is pleased to announce its recent hire of Sherri L. Collins, who has joined the company as the Sponsorship and Outreach Director. In her new position, she is responsible for expanding the college’s relationships with pet industry businesses, as well as assisting in PR initiatives and editing web and print content for students, graduates and the general public.

Ms. Collins comes to ABC with a wealth of pet industry experience, having served as editor of Pet Product News International, the industry’s leading trade publication, for more than 4 years. She was instrumental in several of the publication’s initiatives, including the launch of Natural Pet Product Merchandiser,’s Product Finder and the annual Retailers’ Top Pick Awards. Collins is a veteran editor and journalist with more than 20 years of experience in trade, consumer and enthusiast publishing.

“I am very excited to have Sherri as a member of the Animal Behavior College team,” noted Steven Appelbaum, ABC’s founder and president. “Sherri brings a wide range of skill sets and pet industry knowledge. We look forward to her helping the school become better known in the pet business world.”


About Animal Behavior College
Animal Behavior College is the premier international vocational school specializing in certified animal career training programs. ABC has created a powerful team of skilled advocates who are devoted to nurturing the human-animal bond through dog training, veterinary assisting, and pet grooming. The founders of ABC have spent years developing and perfecting affordable career programs, which include both home-learning and hands-on training externships with professional mentors. To date, more than 24,200 students have enrolled in ABC programs and the alumni group boasts the largest number of certified dog trainers in the United States.