Aquariums can be very eye catching, intriguing, informative, and enjoyable. The variety of aquariums you could house range in salt water, brackish, planted, fresh water, predatory, and community among other options. Many businesses that decide to house an aquarium can generate a lot of foot traffic for their facility. But who builds the aquarium? Who takes care of the inhabitants and can perform monthly maintenance when needed? Who knows what aquatic animals can co-habitat and for what size aquarium? This is where your experience and expertise can benefit greatly for any business interested in housing an aquarium to attract more consumers. How does one work on marketing to businesses to construct and maintain an aquarium? There are several things you could do to gain their attention and interest!
You could create a physical or virtual portfolio for them to view your previous or current projects. It helps to showcase projects you’ve done in the past or even list some of your own personal aquariums if you do not yet have a huge client list. This can be done in a physical binder or portfolio that you can carry with you to job sites and home consultations. If you want to reach a wider audience and make your work easier to list and gain followers, you can develop your website with your list of past projects/tanks. Through outlets like Facebook, Instagram, and TikTok, you can make your posts and pictures shareable, presentable, and gain followers at a faster pace online than you would in person.
You can make flyers and ask to leave them in places that you regularly frequent. see if they would be interested in an aquarium installation. While we live in a world of technology and social media accounts, not everyone in the world is online. These flyers can reach customers who may not see your online listings. Information on the flyer can include your contact information, website address, and a list of jobs you would be willing to perform for an aquarium installation or consultation. You can leave these flyers in places where you think the people that would most likely see them would be interested in purchasing fish (i.e., Pet stores, Aquarium specialty shops, etc.). It’s also helpful to have business cards on hand for places that you frequently visit to pass on to business owners and potential clients.
If you are just starting out and trying to get your foot in the door with more businesses and clients, offer your services for a noble cause. Many non-profit organizations offer various fundraisers and promote community outreach through things like fairs and silent auctions. Offer your services as an item to bid on. Through this method, not only would you be promoting a noble cause and potentially gaining a forever client, but they will also promote your services through word-of-mouth and other means which can help your services grow throughout the community.
There are many ways to promote yourself to clients and businesses looking to build an aquarium. You never know the possibilities that await you unless you get out there and try your best.